Visual Marketing: Why Do You Need to Invest in it?

When it comes to advertising, great visuals are the best. Because of today’s digital technology, more and more leads and customers easily relate to it. And an even larger number of marketers are embracing it. But why is this so? Visual advertising has affected today’s marketing devices and audience in a whole different way. This phenomenon may relate to consumer’s psychology or even the ever-changing marketing trends. But one thing is for sure, visual advertising will be dominating the marketing world—and disregarding this fact will be like showing higher revenues out of the door. From The BOX Advertising, your primary source of unique outdoor advertisement strategies, here are some facts that should help you make the case on whether this is the right time to invest on visual marketing:
  • 90% of information transmitted to the brain is visual.
  • Visuals are processed 60,000 times faster in the brain than text.
  • Images are processed through the same areas of the brain that process our emotions. Research has shown that visuals can trigger powerful responses and memories. When this happens–especially when images spark a positive feeling–we are likely to feel more connected.
  • Compared to plain texts, 40% of people will respond better to visual information.
  • Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content—photos and videos—saw a 65% increase in engagement.
  • From 2010 to 2011, mobile video viewing increased by 35%.
  • Viewers are 85% more likely to purchase a product after watching a product video.
  • 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description, and customer ratings.
  • 83% of human information is obtained from the sense of sight, 11% comes from sense of hearing, 94% comes from the combination of sense of sight and hearing, 3.5% from the sense of smell, 1.5% from the sense of touch, and 1% from the sense of taste.
  • Research carried out in the US shows a 43% consumer recall from static displays and a 94% consumer recall from animated displays, plus 80% of consumers could remember the product.